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FOODPANDA.
#ATTEMPTNOTTOTEMPT
2019
Ramazan, the holiest of holy months for Muslims around the world. According to their belief, a fast is the only thing they do for God.
Muslims everywhere go throughout the day not just avoiding food and water. They go to great lengths to not be tempted by it either.
Throughout the day they concentrate to not be tempted, so that their fast can give the most amount “sawaab”. And their fasting doesn’t go to waste by daydreaming of eating.
But that’s hard in today’s world where you’re surrounded by food, or some communication telling you about more food!
Observation
There’s an old practice during the month of Ramazan in India where certain restaurants put curtains on till sunset for people to not get tempted by the sight of food.
This is a huge show of respect towards Muslim brothers and sisters. However, this practice is now on the decline due to the generational gap. Today’s generation of restaurant owners is either unaware or uninterested about it.
Using Ramazan as the context we will create beautiful hoarding ads asking people to eat food! Images that would make mouths water and heads turn.
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But we won’t let anyone see them.
All of Foodpanda’s hoardings will have curtains drawn over them. They will communicate the brand’s support for fasting Muslims everywhere by ensuring they don’t get tempted by the sights of delicious food.
The Logo: When the curtains are down, the logo will read foodpaRda! Giving us a fun twist on the name and ensure that the viewer understands the curtains purpose during Ramazan, while easily recognizing the brand.
But only during the fasting hours from sunrise to sunset.
These ad’s will only be visible from the time of Iftaar in the evening, till Sehri in the morning.
And once the fast starts again, the curtains will come down.
With the full intent of not tempting hungry fasters in Ramazan.
Logo unit: When the curtains are up, foodpaRda will be replaced by actual logo with the right name.
The two logos will be placed in the exact same spot on the billboard and curtain.
GOOGLE SILENT VISARJAN.
2018
Every year the streets of Mumbai are filled with their favourite Idol, Ganesh and the mile long processions behind it where follower dance as they lead him to the sea.
Every year growing noise complaints had led to the Bombay High Court passed an order to ban the use od sound systems and a complete ban on noise post 11 pm every night.
PR and visibility plus opportunities to create content for social media.
But putting a complete ban on noise from the pandals and Visarjan processions is impossible in Mumbai.
So how can a tense debate turn into a win-win for all?
Introducing the Silent Visarjan
Much like silent raves Google will tie up with one of the biggest Pandals in Mumbai and host a silent Visarjan, where using Bluetooth speakers devotees will dance their hearts out to A lister DJs on the streets of Mumbai.
Showing the world that peace is always a technological solution away.
GOOGLE MAPS RADAR.
2018
Every winter in India and across the world we hear stories of horrible vehicle pile ups due to intense fog on highways and low visibility.
Introducing Google Radar
How can we solve this problem of low visibility?
With existing technology. Thanks to 4G connectivity, phones haver near unlimited connectivity.
Google will update Google Maps to include a connect feature where one phone can send signals to another.
These signals will determine whether one car is moving or stopped ahead, or whether the phones near enough for the cars to crash. Using google maps, cars on fog ridden highways will be able to understand what is ahead of them and what is behind them even if they can’t see.
CORONA GARBAGE CONCERT.
The worlds beaches are covered in plastic pollution.
Corona asked us how we could make cleaning them up fun?
We will invite people to a huge beach concert, which will be head lined by legends like Metallica, Guns & Roses, Bon Jovie, Bryan Adams and new age bands & Musicians like Cold Play, BTS, Adelle, Beyonce.
Tickets will be free…But there is catch.
The entire stage will be covered with a huge curtain and the music will only start when an X amount of garbage is cleaned off of the beach.
There will be huge garbage with a weighing scale beneath it and as soon as we hit desired mark, the curtains will fall and concert will begin.
The entire stage will be covered with a huge curtain and the music will only start when an X amount of garbage is cleaned off of the beach.
There will be huge garbage with a weighing scale beneath it and as soon as we hit desired mark, the curtains will fall and concert will begin.
NIVEA PLASTIC COUNTER.
Plastic Meter Website
Today’s generation is consumption aware and like to cut down on their plastic footprint. But how do you know which products uses more plastic and which products use zero to none?
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We will create a plastic meter website where people can enter the name of the current skin care brand they use to find out how much plastic was used in the packaging. This will also display the impact/ carbon footprint of the buyer for using that product. All types of plastic beauty product packaging can be used on it. It will show Nivea Naturally Good is better than the rest and is an eco-conscious choice.
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